Brief

Our client was keen to accurately represent their UK Trade Expo as the place to ‘do business’ by interviewing industry players who could, and indeed did, attest to this fact.
We were to create a short, sharp and engaging online-friendly piece to attract additional exhibitors, industry insiders and investors alike.

Method
Again, we used a track suggested by our very canny client, to bounce the action along, while using our successful combination of cool, calm tripod shots alongside our roaming shots to create a snappy edit to convey the real excitement and buzz of the event.

Results

The video has been so successfully received both locally and internationally, it is currently a core recruitment tool in persuading the industry to attend their next event in Istanbul, for which a similar video is planned.
According to our client, the ready endorsements and practical examples of previous APPEX successes captured on film have been most useful to enhance their strategic planning.

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