Brief
Directional menswear designer Louise Dalton is a fast-rising star in the fashion firmament, developing a reputation for classic yet contemporary tailoring. Needing to create an electronic press kit (EPK) for her suppliers and the press at London Fashion Week, she asked JUJU to film behind the scenes and on stage at her catwalk show and put together a promo film for her publicity team.

Method
So as not to detract from the exceptional craftsmanship of the clothes we decided on a very simple shoot. With time pressures also on us, as the turnaround time for the client was only a couple of hours, we edited with a light touch to keep the film simple and clean.

Results

The behind the scenes footage is currently featured on Topman online [link]. We also FTPed the film to Lou’s store in Italy where it is now used in store to promote her brand where is has enhanced sales support. It’s also a useful tool to show off the brand and Lou’s work to her in-store suppliers like Daniel Jenkins and huntingandcollecting.com

http://magazine.topman.com/issue-0/lou-dalton

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