APPEX ISTANBUL
Brief
Our client wanted something entirely different to the global APPEX conference in London in March, to bring home the particular advantages to exhibitors and attendees alike, of a regional event specific to their interests and needs in a very well-placed geographic, strategic, and not to mention, gorgeous, location.
Strategy
We used our combinations of full HD Canon DSLR and Panasonic HVX 2o1, which work well together in the edit, to capture a combination of tricky lighting scenarios, and we shot with reference to the split-screen concept that was to underscore the East | West dynamic in a sophisticated and energetic way.
Our edit made the most of our slider shots moving left to right and our jib panning and tilting discreetly, with a very light colour grade to smooth out the different camera looks.
Result
Our client believes that we met the task at hand, and that we were able to reflect the corporate nature of the event in an engaging and dynamic way.
