A collaboration between Emineo Arts and bloww Hair and Urban Spa turned a leading hair salon into a hip art gallery, and JUJU were there to capture it on film. bloww held a special preview event to launch the installation alongside their new brand concept: hair styling as a form of sculpture. We were asked to film the evening, interviewing the sculptor and reflecting the response of VIP guests and staff as they responded to the artwork in this unusual environment.
Our trusty Sony PC120 E was an SD tape solution to this event, using found sound as fitting backdrop. Incorporating bloww’s distinctively designed logo into the film added distinction to the film and integrated it with the brand image.
bloww and Emineo Arts were thrilled at the result. They have used the film both online and in-store as intended, and it was such a hit it has been used for further marketing and presentational purposes.